Tentpole Data Sciences: Meaningful results through insightful decisions

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Malusi Gcakasi, Chief Solutions Officer
Every day, media outlets across the globe tell the story about the massive growth of data, and the disruption it brings to the corporate universe. Despite the immense interest in the subject, however, the vast majority of modern organizations cannot make efficient usage of their data assets or identify the right threads to tie data operations to actual ROI. This challenge is compounded by the massive disconnect between IT departments and Business units who are often focused on wholly different outcomes.

This inability to make efficient use of data, challenges inherent in tying data to ROI, and differences between Business and IT, are only a few of the problems that Tentpole Data Sciences has worked to solve, and where their data centric solutions have helped organization achieve meaningful results.

Based in Johannesburg, Tentpole Data Sciences helps organizations make insightful decisions by offering them best-in-class data science solutions that give them access to the best information at the right time; Enabling modern organizations to achieve results in Sales, Marketing, or Relationship Management, each of Tentpole Data Sciences’ solutions is specifically crafted to help businesses grasp critical information in real-time, reduce complexity, and measurably improve performance. Malusi Gcakasi, Chief Solutions Officer, Tentpole Data Sciences, says, “We understand that modern businesses aren’t just looking into experimentation in innovation. What the businesses are looking for is to drive meaningful results through insightful decisions.”

To achieve that feat, Tentpole Data Sciences offers data centric solutions through three primary products, namely – Wayfinder, Clarity, and Compass. Wayfinder enables the clients to identify their addressable markets and collect the data on potential opportunities that the market has to offer. After identifying the opportunities through information, helping the client to build and target a conversation around that opportunity is Clarity. It also allows the client to better understand the account environment around the potential market and evaluate their internal data in order to find ways of approaching the said opportunity. Compass further adds value to this venture by helping the client associate with the right partners in the right verticals.
The solution brings all the stakeholders together to work more efficiently for capturing the largest possible market for themselves, under the correct agreements and disclosures, while improving the quality of their mutual relationship going forward.


We see it as a huge victory when our client tells us that we made their life easier with our tools. Especially when they allow them to take all of the knowledge that we’ve gathered, and put it to work in a really meaningful way

As a record of its success with these solutions, Gcakasi shares a case study of a client that had a very unconventional indirect sales approach. A part of what they wanted was to have a very clear and detailed breakdown of their revenue stream, where they were particular about closely tracking all the key metrics that really mattered to their business. Tentpole Data Sciences stepped in with their significantly clear and simple data visibility dashboard that helped clients to generate huge revenue. Moreover, the company also enabled the client to automate a large portion of their operations with their partners in such a way that they were easily able to streamline key information quickly. “We see it as a huge victory when our client tells us that we made their life easier with our tools. Especially when they allow them to take all of the knowledge that we’ve gathered, and put it to work in a really meaningful way.” adds Gcakasi.

Going forward, Tentpole Data Sciences realizes the growing traction among the clients for visualizing the data and identifying opportunities. The immediate question that follows is, “how does one take this venture from data engagement to an actual client engagement.” In order to address this, Tentpole has introduced Athena, which ties all the solutions, including Wayfinder, Clarity, and Compass together, and helps the client to generate emails, proposals that will allow them to get into a conversation with their client. Amidst making its data-sharing aspect more secure, Tentpole Data Sciences is also expanding its geographic footprint into the markets of Europe.

Company
Tentpole Data Sciences

Headquarters
Bryanston, Gauteng

Management
Malusi Gcakasi, Chief Solutions Officer

Description
Tentpole Data Science is a fast growing data analytics startup headquartered in Johannesburg, South Africa. Tentpole helps companies make better decisions by providing best in class data solutions that give them access to the best information at the right time. Whether it’s helping organizations achieve results in Sales, Marketing or Relationship Management, each of Tentpole’s solutions are specifically crafted to help them grasp critical information in real time, reduce complexity and measurably improve performance. Today, Tentpole, provides robust solutions in four primary areas: Sales management and operations; Marketing management and attribution; Vendor and channel management; and Education management and operations

Tentpole Data Sciences